BANT Reinvented for the Digital Buyer’s Journey
BANT has been a foundational framework in B2B sales for decades. Standing for Budget, Authority, Need, and Timeline, it helps sales teams identify prospects most likely to…
The New Reality of BANT in Modern B2B Buying Cycles
In the evolving landscape of B2B marketing and sales, the traditional BANT framework has undergone a complete transformation. Originally designed by IBM in the 1950s, BANT stood…