BANT Reinvented for the Digital Buyer’s Journey
BANT has been a foundational framework in B2B sales for decades. Standing for Budget, Authority, Need, and Timeline, it helps sales teams identify prospects most likely to…
Effective Strategies to Align Sales and Marketing in 2025
In 2025, companies that successfully Align Sales and Marketing gain a distinct advantage in growing their sales pipeline and increasing revenue. Misalignment between these functions can result…
Why Account-Based Marketing Matters in 2025
Account-Based Marketing (ABM) has emerged as a critical strategy for B2B companies seeking to increase engagement and revenue from high-value accounts. Unlike broad-based marketing approaches, Account-Based Marketing…
The New Reality of BANT in Modern B2B Buying Cycles
In the evolving landscape of B2B marketing and sales, the traditional BANT framework has undergone a complete transformation. Originally designed by IBM in the 1950s, BANT stood…