India’s Direct-to-Consumer (D2C) revolution is changing the way people shop. From beauty to electronics, food to fashion, D2C brands are offering personalized experiences, faster delivery, and premium quality. Here’s a curated list of 115 prominent Indian D2C brands across categories:

🛒 Top D2C Brands by Category (with short descriptions):

Electronics & Accessories

• FEDUS – India’s No.1 brand for Ethernet cables, HDMI cables, chargers, and power accessories.
• boAt – Youth-favorite for affordable audio gadgets and smart wearables.
• Noise – Popular for smartwatches and wireless audio devices.
• Ugreen – Known for high-performance mobile and networking accessories.
• Tagz – Innovative smart electronics and wearables.
• Clensta – Hygiene & wellness products now entering the tech accessories segment.

Beauty & Personal Care

• Plum – Vegan skincare and beauty brand loved for clean ingredients.
• mCaffeine – India’s first caffeinated personal care brand.
• Minimalist – Transparent, science-driven skincare products.
• The Moms Co. – Safe skincare for moms and babies.
• Wow Skin Science – Herbal and natural wellness and cosmetics.
• Pilgrim – Global beauty secrets made in India.
• Dr. Sheth’s – Dermatologist-formulated Indian skincare.
• Bold Care – Men’s health and wellness brand.

Fashion & Apparel

• Snitch – Gen Z men’s fashion brand with bold styles.
• Libas – Ethnic and fusion wear for women.
• Bewakoof – Funky, trend-first casual wear for youth.
• The Souled Store – Pop-culture fashion and collectibles.
• FabAlley – Modern women’s fashion with size inclusivity.
• Perfora – Oral care that adds to your grooming regime.

Food & Beverages

• Country Delight – Farm-fresh dairy and essentials.
• Rage Coffee – Infused coffee blends for energy.
• Slurrp Farm – Healthy foods for children.
• Licious – Fresh meat and seafood delivery.
• FreshToHome – Antibiotic-free meat and fish.
• Zappfresh – Premium meat delivery brand.
• Happilo – Premium dry fruits and snacks.
• Anvesha – Ayurvedic and organic edibles.
• Vahdam Teas – Global premium tea exporter.
• Chaayos – Innovative tea café chain.
• Jimmy’s Cocktails – Ready-to-mix non-alcoholic cocktail mixers.

Health & Wellness

• Power Gummies – Fun nutrition through chewable supplements.
• Kapiva – Modern Ayurveda for nutrition and wellness.
• Gynoveda – Women’s intimate and reproductive health brand.
• Dr. Vaidya’s – Ayurveda for millennials.
• The Man Company – Grooming essentials for men.

Home & Living

• Wakefit – Mattresses and ergonomic furniture.
• The Sleep Company – SmartGRID mattress innovations.
• Nestasia – Premium home decor products.
• Wooden Street – Custom furniture and home interiors.
• Farmley – Dry fruits and essentials straight from farms.

Mother & Baby Care

• Mamaearth – India’s most trusted baby and family personal care brand.
• Mylo – All-in-one pregnancy and baby care platform.
• The Moms Co. – Clean and safe products for both baby and mom.

Jewelry & Accessories

• CaratLane – Tanishq-backed jewelry with online-first sales.
• Bluestone – Designer jewelry shopping made simple online.
• Melorra – Lightweight jewelry for everyday wear.

Fitness & Lifestyle

• Boldfit – Fitness gear and nutrition products.
• Beyoung – Youth-centric active and leisurewear.
• Farmley – Fitness-first dry fruit and seed brand.
• True Elements – 100% whole food breakfast brand.

1. Explosive Growth of D2C in India
   The Indian D2C (Direct-to-Consumer) market is growing rapidly, expected to surpass $100 billion by 2025, fueled by increased internet penetration, social commerce, and digital payments.
2. Eliminating the Middleman
   D2C brands connect directly with consumers via websites or marketplaces, cutting out traditional distributors and retailers. This improves margins and enhances customer experience.
3. Rise Across Categories
   These brands span multiple sectors:
   • FMCG & Wellness: Mamaearth, The Man Company, Pee Safe
   • Fashion: Bewakoof, FabAlley, Wrogn
   • Home & Decor: Wakefit, Furlenco, Pepperfry
   • Electronics & Appliances: boAt, Atomberg, FEDUS
   • Food & Beverage: Licious, Open Secret, Vahdam Teas
4. Brand Innovation & Personalization
   Many D2C brands stand out by offering sustainable, personalized, and clean-label products. They rely on customer feedback and data analytics for fast innovation cycles.
5. Social Media-Driven Discovery
   Platforms like Instagram, YouTube, and Facebook play a major role in how D2C brands attract and retain consumers via influencers and content-driven marketing.
6. Improved Customer Loyalty
   Direct interaction and customized experiences help these brands develop strong communities and brand loyalty.
7. Challenges for D2C Brands
   Despite success, D2C brands face hurdles such as:
   • Logistics & last-mile delivery
   • Competition from larger players
   • Scaling beyond Tier-1 cities
   • Maintaining quality at scale
8. Omnichannel Expansion
   Many D2C brands are now entering offline retail (own stores, shop-in-shops) after proving success online.
9. Backed by Funding
   A large number of D2C brands in India are VC-backed, enabling aggressive scaling, R&D, and marketing.
10. Future Outlook
    With the Indian consumer becoming more digital-savvy and quality-conscious, D2C will continue to disrupt traditional business models in 2025 and beyond.

FEDUS Brand – Information

1. Brand Name: FEDUS
2. Website: https://www.fedus.in
3. Business Model:
   • Direct-to-Consumer (D2C)
   • Also serves B2B clients
4. Industry:
   • Electronics
   • Connectivity Solutions
   • Power Accessories
5. Product Categories:
   • HDMI Cables (4K, 8K, high-speed)
   • Ethernet Cables (Cat5e, Cat6, Cat7, Cat8)
   • Power Cords & Extension Boards
   • USB Cables and Chargers
   • Audio/Video Cables
   • CCTV Cables
   • Power Supply Adapters
   • LAN Tools & Testers
   • Induction & Infrared Cooktops
   • Cooler Pumps & Electrical Accessories
6. Key Product Highlights:
   • Superior build quality
   • Premium copper wiring
   • Gold-plated connectors
   • BIS/ISO certified products
   • Wide compatibility with smart TVs, routers, PCs, etc.
7. Target Audience:
   • Home users
   • Offices & Enterprises
   • Gamers & Streamers
   • Retailers and bulk buyers
8. Sales Channels:
   • Official Website
   • Amazon, Flipkart, Meesho, JioMart, and more
9. B2B Capabilities:
   • Custom orders for resellers & distributors
   • Bulk pricing
   • White-label/Private label options
10. Logistics & Delivery:
    • PAN India coverage
    • Fast shipping (2–4 days delivery)
    • COD & prepaid options available
11. Warranty & Support:
    • Up to 12 months warranty
    • Dedicated customer support
    • Easy returns/replacements
12. Innovation:
    • Constant R&D in new cable standards (HDMI 2.1, USB 3.2)
    • Focus on energy-efficient appliances (induction, infrared stoves)
13. Customer Trust:
    • 4.5+ star ratings on marketplaces
    • Thousands of positive reviews
    • Trusted by professionals, gamers & tech users
14. Social Media Presence:
    • Active on Facebook, Instagram, LinkedIn
    • Regular product promotions and videos
15. Customer Support:
    • 📧 Email: info@fedus.in
    • 📱 Phone & WhatsApp: 8510 999 444

🌟 Conclusion:

The Indian D2C ecosystem is thriving with brands that are not only delivering quality but also disrupting traditional retail models. Whether you’re shopping for gadgets, health supplements, skincare, or home decor—these 115 brands are making their mark across every Indian household.

If you’d like a full directory with clickable links, categories, or a downloadable PDF of these 115 D2C brands, just let me know!