Creating a website for your small business can be a bit intimidating with so many choices to consider. Do you need a blog? Should you highlight customer testimonials? What about a photo gallery?

 

While those extras can be helpful, there are five core pages every small business website needs. These pages help you earn trust, draw in potential customers, and build a solid presence online.

 

Here’s a breakdown of the 7 essential pages and why each one matters.

 

1. Homepage

 

Your homepage is usually the first thing visitors see, so it needs to make a strong impression. Within seconds, it should communicate what your business does, who it serves, and why it matters.

 

Keep it clear and focused. Include a brief overview of your main product or service, a high-quality image or professional photo, and a strong call-to-action like “Get a Quote” or “Shop Now.” Make sure your layout is clean and your navigation is easy to follow. It’s also a good idea to display your contact info prominently.

 

Think of your homepage as your digital handshake. It should invite people in and make them want to learn more.

 

2. About Us Page

 

The About page is your chance to tell your story and let visitors know who’s behind the business. It helps build trust by showing your values, mission, and personality.

 

The content here will vary depending on your brand. A small, personal business might share how it got started and introduce the team. A larger company may highlight its track record, experience, and services.

 

No matter your size, an About Us page gives your audience the context they need to connect with your brand.

 

3. Contact Page

 

If someone wants to reach out, make it easy. A well-designed Contact page should remove any friction and offer multiple ways to connect.

 

Be sure to include your phone number, email address, and physical location (if applicable). A simple contact form is useful, especially for users on mobile. You might also add your business hours, a map, and links to your social media profiles.

 

Let visitors know how soon they can expect a reply. It’s a small detail that shows you’re responsive and professional.

 

4. Services or Products Page

 

This is where you lay out what your business offers. Whether you’re selling products, providing services, or both, this page should leave no doubt about how you can help your customers.

 

List your core offerings with short, easy-to-understand descriptions. If possible, include pricing or starting rates to set expectations. Use high-quality images where relevant, and make sure the layout is easy to scan. If you offer a variety of services, consider giving each one its own dedicated page for clarity.

 

Make it easy for visitors to take the next step, whether that’s buying a product, booking a service, or contacting you for more information.

 

Pro Tip: If you have a large product range, organise it into categories to keep navigation simple and user-friendly.

 

5. Case Studies

 

A case study page is a powerful way to prove the value of what you do, especially if you offer services or large-scale solutions. Think of it as an in-depth review: potential customers get to see how you’ve helped others, especially those with similar problems.

 

Case studies build credibility by showcasing your process, results, and client testimonials all in one place. They’re particularly effective for B2B companies looking to highlight real-world success stories.

 

Beyond trust-building, case studies are great for SEO too. Each one adds fresh, keyword-rich content to your site, helping you rank better on search engines.

 

Bottom line: a strong case study page is a win-win for both marketing and credibility.

 

6. Blog Page

 

A blog is more than just a place to share updates; it’s a key part of your marketing strategy. Publishing helpful, keyword-rich posts can boost your search engine rankings and drive more traffic to your site.

 

It also shows that your business is active, knowledgeable, and committed to providing value. Think of it as a way to speak directly to your audience and establish your expertise.

 

Some ideas for blog content:

 

• Business updates or behind-the-scenes news
• Industry trends and insights
• How-to guides and practical tips
• Deep dives into your services or products

 

A regularly updated blog keeps your website fresh and your visitors engaged.

 

7. Terms and Conditions Page

 

Your Terms and Conditions page covers the legal groundwork that protects both your business and your customers. It sets clear expectations for things like returns, cancellations, delivery policies, and how your website or services are to be used.

 

Even if you’re not running an eCommerce store, having this page can help clarify how you operate. And if you collect any personal data, you’ll also need a Privacy Policy, either as part of this page or linked separately.

 

Written, accessible policies show that you’re professional, transparent, and serious about doing business the right way.

 

Conclusion

 

Every small business website needs more than just a good web design—it needs the right content. These seven essential pages lay the foundation for trust, clarity, and action. By covering the basics and adding value where it counts, you’ll create a site that not only looks great but also works to support your business goals.